Event PhotographerThe challenges for an event photographer are basic. In this niche the photographer must be successful at getting the word out about who we are, at what we do and why we’re better than the ‘other’ photographer - especially if we're attempting to start a photography business in this niche. Effective tools to attract more customers are critical. Business cards, flyers and online galleries, when used effectively, attract warm customers. An online gallery is a very effective tool for event photograpy. Depending on the event photographed, your gallery can be static or interactive. Experienced photographers have online galleries that are automated. The basic process works as follows:
The photographer doesn’t have to interact with the customer unless they decide to do so. The online photo gallery should be easy to access and have recognizable photos (of activities at the event photographed). The photos contained in this gallery are some of my favorite type of photos. First of all, I’m a big Blues fan. I get a great deal of enjoyment photographing blues singers and musicians. Unfortunately, I can’t sell the photos because I don’t have the rights to the celebrity images of the artists. But, I do own the photos. I don’t sell them. I enjoy looking at them and sharing them with others. If I did sell them, I would use PhotoStockPlus as my stock agency/e-commerce solution.
Event Example The event was the 2004 Long Beach Blues Festival. This event is billed as the largest Blues Festival west of the Mississippi river. Many other Blues lovers asked me how they could see the photos that I was taking. At the time, I uploaded them to a web site that they could view the photos and download them, if they chose. These are the most popular of the requested photos of the event. This photography niche is lucrative. But, you must prepare in advance. A successful event photographer must automate the process and make it easy for browsing and buying.
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