Fashion Photography

Fashion/Advertising Photography

Fashion photography is the glamour occupation of the profession. It is highly competitive and pays very well. The main market is advertising, but there are also editorial opportunities. While the highest visibility opportunities with the fashion and lifestyle magazines might seem inaccessible to photographers just starting their careers, there is a low end to the business that is quite accessible to any competent and properly marketed photographer. This is the world of newspaper fashion ads, department store sales flyers, and retail catalogs. It is not fancy business, shot on a formula basis, but it is an excellent way to get started in the field.

Fashion work in the advertising market is available through ad agencies and through the advertising departments of major garment retailers. In the editorial market work is available through the editorial offices of the various publications. Fashion Photography is a niche that, while difficult to penetrate, is worth the efforts, when you make it.

Fashion Photography
By Srinivas Nudurupati

Fashion photography is devoted to displaying clothing and other fashion items. The first fashion photographer is considered to be Baron Adolphe de Meyer who was hired by publishing house Conde Nast in 1913 to take experimental pictures for Vogue magazine. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by exotic locations and story lines. Fashion photography is most often conducted for advertisements or fashion magazines.

Now a days the demand is growing for fashion photographers drastically. It’s a field which needs a lot of creativity and also a lot of passion towards fashion. The increase in growing demand for he professionals with those special skills has opened gates to many universities to satrt courses in fashion photography.

If you want to enter this so called glamourous field of fashion photography , you not only need a passion for it but also you should be a qualified professional.

Some of the prestegiuos schools that offer fashion photography as a diploma course are:

1. Gibbs College, Norwalk, CT

2. Wood Tope-Coburn School, Fashion Design Program, New York, NY

3. Lehigh Valley College, Fashion Merchandising, Center Valley, PA

4. McIntosh College, Fashion Merchandising Program, Dover, NH

5. International Academy of Design & Technology - Fashion Programs, Las Vegas, NV

6. American InterContinental University - Fashion Programs, London, UK

Al most all these colleges and many more are offering courses that range from the introductory level to advanced level. Be sure while choosing the college and the course as this is going to be the decision that’s going to decide your future in the fashion photography industry.

If you are a professional who already has got some experience and if you want to improve your skills with an advanced diploma, then the online courses are the best suitable ones for you.

Apart from the above listed colleges there are even more number of courses offered online. You can choose one that suits your requirements.

Now that you have got the passion, attitude and the required qualification, now it’s time to take on the universe of fashion photography and reach greater heights in this ever growing and fascinating industry.

Srinivas is a prolific author with more than 5 years of expereince in writing on various subjects. He did MBA from SYMBIOSIS, INDIA. He can be reached at srinivas.nudurupati@gmail.com

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