Photography Marketing Tips

In his great and informative photography marketing book, 88 Secrets to Selling & Publishing Your Photography, Scott Bourne offers tips for aspiring photographers. This book on photography marketing offers very doable activities that work In his book he shares the following secrets:

1. Concentrate on selling the photos you have. Don’t worry about what the editors/buyers say they want, show them what you have and try to make a deal. As long as your work fits the type of work they usually buy, you may be able to make a sale.
2. Don’t think that great work is enough. You can be the best photographer in the world, but no one but you and your family will know it if you don’t market and sell your work.
3. Focus on a specialty. You’ll have a better chance of selling your work by having a photography niche.
4. Stay with it. Don’t forget that this is a numbers game. You have a better chance of selling your work if you show it to more people. Also, don’t forget that you have to have multiple contacts with the same people to generate awareness of your work. One call does not do it.
5. Take the old photographic business paradigms and flip them. If you can think of a new way to do an old thing, you will be unique in your market.
6. Set goals and keep track of them or you are just fooling yourself.
7. Don’t pick photography as a career if you want fame and fortune. There is a saying that, “photographers get paid in sunshine and smiles but rarely with buckets full of money.”
8. If you can spend as much time developing your photography marketing skills as your photography skills, you can make a living as a photographer.
9. If you photograph what you enjoy and are passionate about it, you will be more likely to sell and publish your work.
10. Set specific time aside to promote yourself to markets in different time zones. Work harder than your competitors with your photography marketing efforts. Regardless of who is the better photographer, you will have more success.
11. Be a stickler for quality and great customer service.
12. If you’re not excited about your work, how can you expect editors/buyers to get excited about it. Shoot what interests you.

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