Photography Marketing Websites
Photography marketing with a photography website, when planned in advance, can dramatically increase the photographer’s potential client base. This page offers marketing tips for photographers that want to use a photography website as part of their marketing.
Your success at photography marketing with a website relies heavily on understanding website basics and determining what it is that you want your photography website to do. For example, you must determine whether you want your photography website type to be: Folios, Stock Photo Libraries, Galleries, Online Store, and Marketing. A photography website has the potential to be a virtual office, a point of sale, an exhibition space, as well as a center of communication that is available 24 hours a day, seven days a week.
There are basics for any type of website. And, there are basics for a successful photography website.
Basic Website Elements (the following are basic for all websites regardless of type)
- A clean and attractive front page
- Simple navigation
- Easy-to-find contact info
- Brief, clear product descriptions (if applicable)
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Photography Marketing Website or Photography Portfolio Website
The following list includes components to consider including in your photography website:
- Photo Galleries: Galleries are used to sort and organize your photos depending on your content or subject. Your galleries may include your portrait gallery, your stock photography gallery, your wedding portrait gallery, or event galleries (from events that you photographed). This type of website sometimes offers opportunities for visitors to view and purchase images.
- Portfolio: A way to showcase who you are, the type of photography work that you do, and what you do. Your portfolio or portfolios should only display your best work. Too many of us photographers (including me) put too many photos in our portfolios. Many of us have a difficult time being objective about our photography. Get qualified help on this – only show your best work in your portfolio(s)! Photography Website Tip: Just because websites allow limitless space, this does not mean you should use all of it. Keep your portfolio edit tight and you will keep others interested in your online portfolio. Your photography website should show off your best images, cleanly and without tacky gimmicks.
- Weekly Photo: Keeping your visitors coming back is key to the success of your website and “weekly photos’ is a fun way to keep them coming back. The weekly photo is also a way to keep your website “fresh.”
- Guestbook: The guestbook allows your visitors to post comments and feedback about your website.
- Biography: Who are you? Tell your visitors a little more information about who you are and where you’re going.
- Resume: If you’re looking for new opportunities, use of a resume page will work wonders for you. Not only will your clients be able to view all of your sample work or portfolios on your website, they will also be able to summarize your experience and qualifications.
- Favorite Links: Post a section containing some of your favorite websites. For example, share other websites that can be useful to your visitors.
- FAQ – Frequently Asked Questions: Your visitors will be able to answer all their questions on their own without having to contact you.
- Help Items: If you think your visitors will need assistance with areas of your website, you can offer a help link. Sometimes this can be done with a “sitemap” which is a page that list the links to the pages in your site.
- Online Store/Fulfillment: A method to allow your visitors to place an order and/or buy your photography work. There are different methods available for allowing visitors to make online purchases. Many web hosting companies offer the service. However, with a little patience, you can set up your site so that payments come directly to you and you won’t have to pay commission fees. My preference is automation. So, I choose services that allow visitors to view and purchase online. The service completes the sale for me, takes their fee and sends the difference to me. Doing it yourself is fine until you begin to receive more business than you can handle by yourself (remember, you’re a photographer, your best time is spent taking photos not packaging and mailing products. In the long run, automation is better, in my opinion).
All of the listed components aren’t necessary for every website. Although, all of the listed components can be included in a thought-out website that has a need for them to fulfill the website purpose, it isn’t necessary to use all of them. Also, they can be added as the website is built bigger and better.
Photography Marketing - Here Are Samples And Free Tools To Try
Using the information above, I have built a very successful photography marketing website. I have other photography websites with other web hosting companies. However, BlueVoda.com simply offers the best and easiest-to-use tools for a successful photography website. My other photography websites cost me more than my site hosted by BlueVoda.com. Also, BlueVoda.com offers all of the tools and add-ons that you’ll need to grow your photography website – without charging you more money for them!
They offer a free website builder that you can try. They do so to demonstrate how easy it is to build a website using their website builder. They claim that you can “build a website in 30 minutes.” For me, that was an exaggeration (it actually took me about 2 hours). But, their claim of easy to use tools and an easy-to-manage website experience is accurate and awesome! Free Website Builder - You will love it! Promise!
You owe it to yourself to try this service if you want the “easiest-to-use” website services and tools on the internet. I promise you that you won’t be disappointed. Take a look at my photography website LookAtMeStudios.com I built this using their free, easy-to-use and free website builder. And the website is extremely easy to manage.
Your photography marketing wishes are now answered! Do yourself a favor and try it! You’ll be glad that you did! Guaranteed!
Including a website in your marketing strategies can only help your photography experiences.
Remember, your photography marketing website efforts should be focused and thought out. Photography marketing has to be focused on what it is you want to do. Knowing the basics of websites will help you to build a successful photography website. Photography marketing should not be a guessing game. And, no matter how elaborate or simple your photography website is, it must benefit your photography marketing results.