Photography Marketing Video TipsHaving an effective photography marketing video is now in the hands of any photographer, amateur or experienced; large studio or no studio. This is another example of the benefits of the advancement of technology. Digital cameras are one of the most recent technological advancements that also leveled-the-playing-field for photographers without major resources. Although very easy to use, learning how to effectively use video stumps many people. Actually, making your own video is very easy to do – but, only when you know how. Video is very sophisticated and complex. But, the advancements have made it push-button-easy! This is especially true for photographers. How Thinking Photographers Effectively Use Videos One good use of a photography marketing video is an online viral portfolio. Online galleries are one more benefit of the advancement of technology. Most photographers have online galleries. In fact, many believe that a photographer without an online presence is not taken seriously. Whether that presence is a photography website, online galleries, blogs and/or email, these days, an online presence is a must. Viral portfolios are lively slideshows with a major difference: they can be cheaply distributed endlessly all over the world. And viral portfolios are perceived as “quality” presentations. Another good use of video for photographers is to advertise their photography services online. Many photographers use video directories such as YouTube, Google Videos, Yahoo Videos, etc. When making videos for the named directories, the videos must be optimized for both search engines and website visitors. Some video making tools, such as Animoto allow users make free videos; edit them; distribute them; and have different methods to put their videos online. And it’s 1-2-3, push-button-easy! Making marketing videos for models, make-up artists, clothing designers and others needing portfolios is currently a very lucrative photography niche. Whether starting a photography business or adding revenue streams to existing photography businesses, online video production and promotion is an innovative and very lucrative niche for photographers. The same applies to videos for non-photography businesses. The video is an example of a photography marketing video promoting a photography website to models. The website is highly promoted and visitors are invited to visit for some promotion. Take a look at it and see if it gives you any ideas that you can use. This video was made with Animoto. If you like the video, go try the free video making tools offered at Animoto. Make your own photography marketing video. Videos can be used for:
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